Social Media Marketing

Learn to master a goal-driven brand strategy, with a focus on social-first approaches. Whether building a personal brand or growing a business, you will learn to craft compelling narratives, build brand awareness and employ organic digital strategies.

15+ Hours Self - Paced Lectures
Topic Wise Assignments
Assignment Solution Videos Provided
Weekly Live Doubt Solving Sessions
2 Month Course Duration
Certificate On Course Completion

Instructor

Ananya Sharma

Batch Starting On : 12th Feb 2024

Live Doubt Solving : Every Sunday - 12 pm to 1 pm

Course Curriculum

Understanding the Basics (Part 1)

Five W’s of strategy (Who, what, when, where and why)
Personal branding strategy
B2C strategy on social media today

The B-CURIOUS Formula to Create Strategy and Content

Introduction to (B-C-U-R-I-O-U-S) formula
4 pillars of content strategy- Promotional, educational, conversational and entertainment
Additional content buckets
Dissecting brand strategy of a leading coffee company “Rage coffee”
9-step hygiene check for social media profile before you create strategy
Creating strategy for a hypothetical brand

Personal Brand Growth

Value based strategies
Learn how to position yourself as an expert
How to increase engagement?
Tips to personalize your content

Secret Behind Consistent Growth

Measure metrics : KPI & tweaking strategy
Consistent connections – DMs and comments
Community building- Online and offline

Understanding the Basics (Part 2)

Basics of building a personal brand step-by-step approach
Basics of building a brand strategy on social media – 9 steps

Organic Sales and Scaling Up

Understanding principles like TOFU, MOFU, BOFU (sales funnel)
What is A.I.D.A ?
Practical application of the principles above
Understanding CTA’s with examples + a bunch of free CTAs to use
Brand example for practical understanding

Design, Create and Go!

IG channel strategy – Feed, stories, highlights, guides, LIVE
Design content calendar
Creating posts – carousels, image post, reels, stories
Hashtags strategy

Pro Tips & AI Tools to Know

Repurpose your content
How to land on paid freelance gigs
Using platforms like Upwork, Fiverr, Linkedin and Instagram
AI trends in 2024
AI tools and applications – ChatGPT for content writing, Pitch for presentations and Designs.ai for graphic designing

Our students currently work at

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Institutional Tie-ups

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student Success stories

"I recently completed Leapup's online course on Social Media Marketing, and I am beyond impressed with the wealth of knowledge and practical insights it provided. The course is well-structured, covering everything from the fundamentals to advanced strategies in an easy-to-understand manner. The real-world examples and case studies shared throughout the modules made the learning experience truly engaging. Thanks to Leapup, I now feel confident in crafting effective social media campaigns that deliver tangible results for my business. Highly recommend this course to anyone looking to up their social media marketing game!"

"Leapup's Social Media Marketing online course exceeded my expectations in every way. The instructors are industry experts who deliver the content with enthusiasm and clarity. What sets this course apart is its hands-on approach – the practical exercises and assignments allowed me to apply the concepts in a real-world context. The course also stays up-to-date with the latest trends and tools in social media, ensuring that students are equipped with the most relevant knowledge. I can confidently say that this course has been a game-changer for my career, and I am grateful for the invaluable skills I've gained."

"As a small business owner, I was looking for a comprehensive social media marketing course that could help me navigate the ever-evolving landscape of online promotion. Leapup's course not only met but exceeded my expectations. The modules are designed to cater to all levels of expertise, making it accessible for beginners while offering advanced strategies for experienced marketers. The course materials are well-crafted, and the interactive elements kept me engaged throughout. I appreciate how Leapup's Social Media Marketing course has empowered me with the tools and knowledge to build a strong online presence for my business. Truly a worthwhile investment!"

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FAQs : FREQUENTLY ASKED QUESTIONS

Can I download the available course offline?

No, The contents of your course will be available on your dashboard, which can be viewed at all times within the subscription access.

Is the curriculum basic or advanced level?

The curriculum is designed in a way that it grows from beginner to advanced level and is suitable for all.

Money was debited from my account but I did not receive the confirmation email?

You will receive a confirmation email soon, if in case you don’t receive the same your money will be refunded within 1 week back to the original payment source.

Do I need any previous knowledge to be a part of this course?

No, The course helps you learn from scratch and it is suitable for all beginners as well as advanced learners.

What do you mean by hybrid method of learning?

The course offered by LeapUp is a combination of live+pre-recorded video lectures.

What is the duration of the course and which online platforms will be used for the same?

The duration of the course is across 2 months. The content is accessible through Leapup’s LMS and the live doubt solving sessions are conducted through Zoom platform.